Have you ever thought about slowing down?
The conception that slow Instead, it is synonymous with laziness and consequently of unproductivity. MTo date, should this idea still be?It is the habit of some brands of Fast and Luxury Fashion, as some financial statements have highlighted in certain cases spread by the companies themselves, destroy The invented - rather than putting it to the sales and degrade in some way the name of the brand – To make room for the new collections that replace frenetic rhythms what was a trend the previous season (or even the month).This is because industries are now predisposed to produce, or rather over, with a certain speed to get to certain quantities, without worrying about the actual need for their products.
Is it truly inevitable to get to this? Why do we produce at this speed considering the economic and above all environmental impacts that may have these ways?
During the first Lockdown instead, At the beginning of 2020, although the negative implications of the same have been numerous, many have noticed how from some analyzes it had turned out that a temporary break of the traffic emissions and industrial activities of the cities had reported levels of quality ofAir, first questionable if not hazardous, to a livable and healthier degree again.
These are just some of the examples of how sometimes to work, produce, move, live at dynamic pace – until they become unbridled – It does not only bring advantages but it can also be harmful. Perhaps not from the perspective of productivity and economic growth but, incidentally, is it really the ultimate purpose of everything we do?
However practically impossible, and not exactly it is the ideal For a series of reasons that we can imagine, think of stopping the cities, traffic, movement of people, industries and lifestyle that we have used to in Lockdown, one could perhaps start to think about thinking again Of slow down.
Slowing down can be interpreted by anyə How to take a break from work, whenever possible, to mark your days, dedicate moments of the day to relaxing activities with consequent benefit for body and mind, all modalities that the supporters of the Slow Living teach us to find a healthy connection with you themselves and the environment that surrounds us. However, going beyond the individualistic vision of the thing, the slow down It can also be looked at from a point of view different, with the prospect of bringing benefits to society and preserving the environment, if declined in specific roads and areas. Let's take as an example the problem of destruction of the farewell by GroupSSI producers in the aforementioned fashion field: how could the slow down in a beneficial key?
Slow down production - Manufacturing on demand and data analysis
As utopian as it may seem, slowing down the industrial production of goods and products is not a completely non -existent practice. Getting rid of of the farewell destroying it by companies it is clearly due to large damage for the environment regarding the waste of raw materials and riit was still totally usable: what would have happened instead ifThe manufacturer had only produced what its customers would need?
To date, it seems impossible to expect from some of the giants, especially of Fast Fashion, a change in this direction of their production methods but apparently it is not an impracticable way.
The on-demand production, for some industrial sectors, is for example a process in which the goods are produced only when requested and as requested by the consumer with the involvement of ad hoc platforms and technologies. Unlike traditional production methods, large waste of material are avoided, large spaces for storage and the final product is also needed, it is also more customizable by the customer himself.
With the same purpose, to make production more efficient and in this way minimize waste and invented, some companies are moving to direct their production modes basedon the analysis of the digital data of the buyers For example, I took from e-commerce sites. In this way he is allowed to produce only what is required at that time and to quickly change direction together with the mutations of consumer demand.
Slowing the rhythms and quantities that are produced today with these practices, consequently decreasing the waste and ecological damage they involve, even the manufacturers themselves can benefit from it. Can we therefore wish us such a future?
Slow down (or prolong) the life of a product - Upcycling, Repairing, Reusing
While industrial production is something for whose evolution we should perhaps wait a few more years of progress technological, the life cycle of a product is what we have with and we will have to do many times in the arch of our life.
L'Upcycling Of products it is one of the practices that allow you to stretch its life when we think they no longer need, they no longer perform their function as they should or simply don't like them anymore. In a nutshell: if a wooden box we no longer need to contain fruit can become a container for balcony plants or if a too long skirt now no longer convinces us can be cut and messed up to be worn again.
The same principle applies to repairing what has broken. Some sports and technical clothing companies particularly attentive to the environmental cause, for example, try to contribute themselves by sharing with the buyers of the guides or tutorials on how to repair their products.
And finally one of the best ways to extend the life cycle of a product: continue to use one that has already been used but which is still in excellent condition. To remain in the field of clothing, to date, with the numerous apps for purchases of used products or pre-loca accessible from their own home exactly as from an e-commerce site,Using used is become easy how to buy the new but more convenient.
Paying attention to all or even just some of these practices in the face of the products with which we are dealing with each day you can really move the bar a little PIU towards a lifestyle based on circular economy it's a bit' Less close to frenetic and perhaps dangerous consumption rhythms.
Slow down our consumption need - do I really need?
Perhaps one of the most difficult things to rethink, not only in terms of slowing down to benefit planet and society, are our mental habits.
Specifically, I speak of our consumption habits – And by ours we mean a western, industrialized and developed world – inheritance of a society in which manyə I am NATə and cresutiutə or in which somehow they found themselvesə.
The Fast-Paced Environment, the dynamic (or frenetic) environment, of which the job advertisements speak is not only the one in which we should be accustomedə to work and produce but also an environment that suggests us to consume at a certain rhythm. Recolling everything again to the world of fashion and clothing there is no more explanatory example than The speed with which the Fast Fashion giants take out new collections and how they actually have their reasons to do it: buyers buy and be surprised soon of what the season before was in fashion, and then buy again, get tired once again and buy again.
Re-educate to a healthy consumption awareness and consequently also advantageous for the environment that surrounds us, the Natural resources from which we draw, the climatic conditions in which we live, can be a part of the solution to the problem. It is important to ask, before buying or consuming a product, if we really need or if we are in place with what we already have, if we can do without it, what kind of impact it will have the purchase: every time it would be our duty to give us time and carefully evaluate our need for that new thingto which we can't wait to have, in short words slow down.
Arianna Primavera